Yingchen Yan, Qiuhong Zhao, Zhongfeng Qin, Gaoji Sun. Integration of development and advertising strategies for multi-attribute products under competition. European Journal of Operational Research, 300(2):490-503, 2022. [doi]
@article{YanZQS22,
title = {Integration of development and advertising strategies for multi-attribute products under competition},
author = {Yingchen Yan and Qiuhong Zhao and Zhongfeng Qin and Gaoji Sun},
year = {2022},
doi = {10.1016/j.ejor.2021.07.053},
url = {https://doi.org/10.1016/j.ejor.2021.07.053},
researchr = {https://researchr.org/publication/YanZQS22},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {300},
number = {2},
pages = {490-503},
}