What Web Search Behaviors Lead to Online Purchase Satisfaction?

Yuki Yanagida, Makoto P. Kato, Yuka Kawada, Takehiro Yamamoto, Hiroaki Ohshima, Sumio Fujita. What Web Search Behaviors Lead to Online Purchase Satisfaction?. In Proceedings of the 15th ACM Web Science Conference 2023, WebSci 2023, Austin, TX, USA, 30 April 2023 - 1 May 2023. pages 324-334, ACM, 2023. [doi]

Abstract

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