How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model

Wen Yang, Yi-Wen Chen, Jie Chen, Sha Yang. How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model. In Proceedings of the 10th International Conference on E-business, Management and Economics, ICEME 2019, Beijing, China, July 15-17, 2019. pages 146-152, ACM, 2019. [doi]

Abstract

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