Zherui Yang, Aaron Cheng, Ting Li. Still Targeting Younger Customers? A Field Experiment on Digital Communication Channel Migration. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{YangCL19-1,
title = {Still Targeting Younger Customers? A Field Experiment on Digital Communication Channel Migration},
author = {Zherui Yang and Aaron Cheng and Ting Li},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/business_models/business_models/13},
researchr = {https://researchr.org/publication/YangCL19-1},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}