Lu Yang, Jin Chen, Bernard C. Y. Tan. Effects of Social Distance and Matching Message Orientation on Consumers' Product Evaluation. In Fiona Fui-Hoon Nah, editor, HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8527 of Lecture Notes in Computer Science, pages 787-797, Springer, 2014. [doi]
Abstract is missing.