Yongqing Yang, Yeming Gong, Benhai Yu, Jinlong Zhang, Tingting He. What Drives Online-to-Offline Commerce: From a Perspective of Consumer. In The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016. pages 26, Association for Information Systems, 2016. [doi]
Abstract is missing.