Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods

Yu-Chen Yang, Li-Ting Huang, Yu-Ting Su. Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods. Pac. Asia J. Assoc. Inf. Syst., 9(4):4, 2018. [doi]

Abstract

Abstract is missing.