Shu-Cheng Yang, Chia-Jung Hsu, Yu-Wei Wu. The Impact of Mobile Advertising Content and Advertising Value on User Loyalty: Taking LINE Official Account as an Example. In MISNC 2020 & IEMT 2020: The 7th Multidisciplinary in International Social Networks Conference and The 3rd International Conference on Economics, Management and Technology, Kaohsiung, Taiwan, October, 2020. ACM, 2020. [doi]
Abstract is missing.