Applying Social Marketing Theory to develop retargeting and social networking advertising website

Keng-Chieh C. Yang, Chia-Hui Huang, Conna Yang, Chen-Wei Tsai. Applying Social Marketing Theory to develop retargeting and social networking advertising website. In 2015 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015, Singapore, December 6-9, 2015. pages 1845-1849, IEEE, 2015. [doi]

Abstract

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