T. Andrew Yang, Dan J. Kim, Vishal Dhalwani. Social Networking as a New Trend in E-Marketing. In Li Da Xu, A. Min Tjoa, Sohail S. Chaudhry, editors, Research and Practical Issues of Enterprise Information Systems II, Volume 2, IFIP TC 8 WG 8.9 International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007), October 14-16, 2007, Beijing, China. Volume 255 of IFIP, pages 847-856, Springer, 2007. [doi]
Abstract is missing.