The color of gender stereotyping: The congruity effect of topic, color, and gender on health messages' persuasiveness in cyberspace

Fan Yang, Cong Li. The color of gender stereotyping: The congruity effect of topic, color, and gender on health messages' persuasiveness in cyberspace. Computers in Human Behavior, 64:299-307, 2016. [doi]

Authors

Fan Yang

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Cong Li

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