Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms

Shuiqing Yang, Yaobin Lu, Patrick Y. K. Chau. Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms. Decision Support Systems, 54(2):858-869, 2013. [doi]

Authors

Shuiqing Yang

This author has not been identified. Look up 'Shuiqing Yang' in Google

Yaobin Lu

This author has not been identified. Look up 'Yaobin Lu' in Google

Patrick Y. K. Chau

This author has not been identified. Look up 'Patrick Y. K. Chau' in Google