Purchase Intention in Agricultural Products Live-Streaming Commerce: A S-O-R Model

Suting Yang, Lili Liu, Jiujiu Jiang, Shanjiao Ren. Purchase Intention in Agricultural Products Live-Streaming Commerce: A S-O-R Model. In Matthias Rauterberg, Fiona Fui-Hoon Nah, Keng Siau, Heidi Krömker, June Wei, Gavriel Salvendy, editors, HCI International 2022 - Late Breaking Papers: HCI for Today's Community and Economy - 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13520 of Lecture Notes in Computer Science, pages 268-279, Springer, 2022. [doi]

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