Hangsheng Yang, Quanmingyue Liu, Chuan Luo. Revealing the Impact of Anchor's Physical Language on Live-Streaming E-Commerce Performance. In Yiliu Paul Tu, Maomao Chi, editors, E-Business. Generative Artificial Intelligence and Management Transformation - 24th Wuhan International Conference on E-business, WHICEB 2025, Guangzhou, China, June 6-8, 2025, Proceedings, Part III. Volume 551 of Lecture Notes in Business Information Processing, pages 155-167, Springer, 2025. [doi]
Abstract is missing.