Xun Yang, Yasong Li, Hao Wang, Di Wu, Qing Tan, Jian Xu, Kun Gai. Bid Optimization by Multivariable Control in Display Advertising. In Ankur Teredesai, Vipin Kumar, Ying Li, Rómer Rosales, Evimaria Terzi, George Karypis, editors, Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019. pages 1966-1974, ACM, 2019. [doi]
@inproceedings{YangLWWTXG19,
title = {Bid Optimization by Multivariable Control in Display Advertising},
author = {Xun Yang and Yasong Li and Hao Wang and Di Wu and Qing Tan and Jian Xu and Kun Gai},
year = {2019},
doi = {10.1145/3292500.3330681},
url = {https://doi.org/10.1145/3292500.3330681},
researchr = {https://researchr.org/publication/YangLWWTXG19},
cites = {0},
citedby = {0},
pages = {1966-1974},
booktitle = {Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019},
editor = {Ankur Teredesai and Vipin Kumar and Ying Li and Rómer Rosales and Evimaria Terzi and George Karypis},
publisher = {ACM},
isbn = {978-1-4503-6201-6},
}