Bid Optimization by Multivariable Control in Display Advertising

Xun Yang, Yasong Li, Hao Wang, Di Wu, Qing Tan, Jian Xu, Kun Gai. Bid Optimization by Multivariable Control in Display Advertising. In Ankur Teredesai, Vipin Kumar, Ying Li, RĂ³mer Rosales, Evimaria Terzi, George Karypis, editors, Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019. pages 1966-1974, ACM, 2019. [doi]

Abstract

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