Xiaojing Yang, Robert E. Smith. Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity. Marketing Science, 28(5):935-949, 2009. [doi]
@article{YangS09-2,
title = {Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity},
author = {Xiaojing Yang and Robert E. Smith},
year = {2009},
doi = {10.1287/mksc.1080.0460},
url = {http://dx.doi.org/10.1287/mksc.1080.0460},
tags = {modeling, e-science, creativity},
researchr = {https://researchr.org/publication/YangS09-2},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {5},
pages = {935-949},
}