Investigating the Influence of Product Reviews on Perceived Uncertainty in Online Transactions

Jing Yang, Rathindra Sarathy, JinKyu Lee, Xiang Fang. Investigating the Influence of Product Reviews on Perceived Uncertainty in Online Transactions. In Vallabh Sambamurthy, Mohan Tanniru, editors, A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011. Association for Information Systems, 2011. [doi]

Abstract

Abstract is missing.