Xinyi Yang, Nannan Xi, Hairui Tang, Juho Hamari. Gamification and Marketing Management: A Literature Review and Future Agenda. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]
Abstract is missing.