Creating Customer Loyalty in MUJI to Boost Customer Satisfaction with Service Quality - Take Switching Cost as the Moderator

Kai-Fu Yang, Hao-Wei Yang, Han-Ni Ho, Ting-Wei Liao. Creating Customer Loyalty in MUJI to Boost Customer Satisfaction with Service Quality - Take Switching Cost as the Moderator. In ICEBT 2021: 5th International Conference on E-Education, E-Business and E-Technology, Beijing, China, June 18 - 20, 2021. pages 89-94, ACM, 2021. [doi]

Abstract

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