Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory

Tiantian Yang, Feng Yang, Jinqi Men. Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory. Electronic Commerce Research and Applications, 59:101270, May 2023. [doi]

Authors

Tiantian Yang

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Feng Yang

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Jinqi Men

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