Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory - researchr publication

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Tiantian Yang, Feng Yang, Jinqi Men. Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory. Electronic Commerce Research and Applications, 59:101270, May 2023. [doi]

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