Jinglei Yang, Xinyuan Zheng, Linjun Huang. Research on the Influence Mechanism of Consumers' Impulsive Buying under the Scenario of Public Welfare Live Streaming. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 52, Association for Information Systems, 2022. [doi]
Abstract is missing.