Mingwen Yang, Zhiqiang (Eric) Zheng, Vijay S. Mookerjee. Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach. Information Systems Research, 30(2):351-374, 2019. [doi]
@article{YangZM19,
title = {Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach},
author = {Mingwen Yang and Zhiqiang (Eric) Zheng and Vijay S. Mookerjee},
year = {2019},
doi = {10.1287/isre.2018.0805},
url = {https://doi.org/10.1287/isre.2018.0805},
researchr = {https://researchr.org/publication/YangZM19},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {30},
number = {2},
pages = {351-374},
}