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Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach

Mingwen Yang, Zhiqiang (Eric) Zheng, Vijay S. Mookerjee. Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach. Information Systems Research, 30(2):351-374, 2019. [doi]

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