Understanding online review helpfulness in omnichannel retailing

Shuiqing Yang, Yusheng Zhou, Jianrong Yao, Yuangao Chen, June Wei. Understanding online review helpfulness in omnichannel retailing. Industrial Management and Data Systems, 119(8):1565-1580, 2019. [doi]

Authors

Shuiqing Yang

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Yusheng Zhou

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Jianrong Yao

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Yuangao Chen

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June Wei

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