Research on the Customer Repurchase Behavior in Live Streaming: Cases from China's E-commerce Platforms

Jingfeng Yao, Huiyang Chen. Research on the Customer Repurchase Behavior in Live Streaming: Cases from China's E-commerce Platforms. In Proceedings of the 2023 9th International Conference on Industrial and Business Engineering, ICIBE 2023, Beijing, China, September 22-24, 2023. pages 23-31, ACM, 2023. [doi]

Abstract

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