Zhiyuan Yao, Tomas Eklund, Barbro Back. Using SOM-Ward Clustering and Predictive Analytics for Conducting Customer Segmentation. In Wei Fan, Wynne Hsu, Geoffrey I. Webb, Bing Liu, Chengqi Zhang, Dimitrios Gunopulos, Xindong Wu, editors, ICDMW 2010, The 10th IEEE International Conference on Data Mining Workshops, Sydney, Australia, 14 December 2010. pages 639-646, IEEE Computer Society, 2010. [doi]
Abstract is missing.