Yifan Yao, Ab Razak Bin Che Hussin. Identifying The Antecedents of Influencer Marketing Efficiency by The Targeting Problems. In EBEE 2021: 3rd International Conference on E-Business and E-commerce Engineering, Sanya, China, December 17 - 19, 2021. pages 254-258, ACM, 2021. [doi]
Abstract is missing.