An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis

Hong Yao, Guang Yang, Deze Zeng, Chao Liu, Qingzhong Liang, Chengyu Hu. An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis. Int. J. Web Service Res., 12(4):1-15, 2015. [doi]

Abstract

Abstract is missing.