Gender Stereotype in Foreign Media Advertisement: Performance Feature, Function and Mechanism

Ben-Xian Yao, Xiao Zhou. Gender Stereotype in Foreign Media Advertisement: Performance Feature, Function and Mechanism. In David Jin, Sally Lin, editors, Advances in Computer Science, Intelligent System and Environment [Proceedings of CSISE 2011, Volume 3, September 24-25, 2011, Guangzhou, China]. Volume 106 of Advances in Soft Computing, pages 653-660, Springer, 2011. [doi]

Abstract

Abstract is missing.