The mediation roles of purchase intention and brand trust in relationship between social marketing activities and brand loyalty

Nasrin Yazdanian, Saman Ronagh, Parya Laghaei, Fatemeh Mostafshar. The mediation roles of purchase intention and brand trust in relationship between social marketing activities and brand loyalty. IJBIDM, 15(4):371-387, 2019. [doi]

Abstract

Abstract is missing.