Li Ye, Zhang Haohong, Zhou Fei. The Impact of Sales Promotion on the C2C Online Purchasing Behavior: An Empirical Study. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 2261-2264, IEEE, 2010. [doi]
Abstract is missing.