Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities

Guangliang Ye, Richard L. Priem, Abdullah A. Alshwer. Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities. Organization Science, 23(1):207-224, 2012. [doi]

Abstract

Abstract is missing.