Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Zikun Ye, Dennis J. Zhang, Heng Zhang 0008, Renyu Zhang, Xin Chen, Zhiwei Xu. Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments. Management Science, 69(7):3838-3860, July 2023. [doi]

Abstract

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