Exploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations

Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu. Exploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

Abstract

Abstract is missing.