Lifen Yeh, Eric Min-Yang Wang, Sheue-Ling Hwang. A Study of Emotional and Rational Purchasing Behavior for Online Shopping. In Douglas Schuler, editor, Online Communities and Social Computing, Second International Conference, OCSC 2007, Held as Part of HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings. Volume 4564 of Lecture Notes in Computer Science, pages 222-227, Springer, 2007. [doi]
Abstract is missing.