Members' Stickiness Intention of Online Group Buying Marketplace

Chia-Hui Yen, Chun-Ming Chang, Ming-Chang Chiang. Members' Stickiness Intention of Online Group Buying Marketplace. In Christopher C. Yang, David Gefen, David Fenske, Bruce Weber, Eric K. Clemons, Qizhi Dai, Harry Wang, Sunil Wattal, Shih-Fen Cheng, Johnna Capitano, editors, Sixteenth International Conference on Electronic Commerce, ICEC '14, Philadelphia, PA, USA, August 5-6, 2014. pages 80, ACM, 2014. [doi]

Abstract

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