Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption

HsiuJu Rebecca Yen, Sheila Hsuan-Yu Hsu, Chun-Yao Huang. Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption. Int. J. Electronic Commerce, 15(4):89-120, 2011. [doi]

Abstract

Abstract is missing.