Hui-Yun Yen, Yu-Ju Lin, Yige Jin, Rungtai Lin. From OEM to OBM - A Case Study of Branding Taiwan. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design Methods, Practice and Impact - 7th International Conference, CCD 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part I. Volume 9180 of Lecture Notes in Computer Science, pages 116-127, Springer, 2015. [doi]
Abstract is missing.