Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition

Arda Yenipazarli, Asoo J. Vakharia, Ram Bala. Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition. Decision Sciences, 51(4):1015-1045, 2020. [doi]

Authors

Arda Yenipazarli

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Asoo J. Vakharia

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Ram Bala

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