Arda Yenipazarli, Asoo J. Vakharia, Ram Bala. Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition. Decision Sciences, 51(4):1015-1045, 2020. [doi]
@article{YenipazarliVB20,
title = {Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition},
author = {Arda Yenipazarli and Asoo J. Vakharia and Ram Bala},
year = {2020},
doi = {10.1111/deci.12417},
url = {https://doi.org/10.1111/deci.12417},
researchr = {https://researchr.org/publication/YenipazarliVB20},
cites = {0},
citedby = {0},
journal = {Decision Sciences},
volume = {51},
number = {4},
pages = {1015-1045},
}