Conversion Prediction from Clickstream: Modeling Market Prediction and Customer Predictability

Jinyoung Yeo, Seung-won Hwang, SungChul Kim, Eunyee Koh, Nedim Lipka. Conversion Prediction from Clickstream: Modeling Market Prediction and Customer Predictability. IEEE Trans. Knowl. Data Eng., 32(2):246-259, 2020. [doi]

Abstract

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