The Antecedents of Online Consumers Perceived Usefulness of Website: A Protocol Analysis Approach

Cheng Yi, Zhenhui Jiang. The Antecedents of Online Consumers Perceived Usefulness of Website: A Protocol Analysis Approach. In Julie A. Jacko, editor, Human-Computer Interaction. HCI Applications and Services, 12th International Conference, HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings, Part IV. Volume 4553 of Lecture Notes in Computer Science, pages 142-149, Springer, 2007. [doi]

Abstract

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