Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews

Cheng Yi, Zhenhui (Jack) Jiang, Xiuping Li, Xianghua Lu. Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews. Information Systems Research, 30(3):711-725, 2019. [doi]

Authors

Cheng Yi

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Zhenhui (Jack) Jiang

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Xiuping Li

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Xianghua Lu

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