Cheng Yi, Zhenhui (Jack) Jiang, Xiuping Li, Xianghua Lu. Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews. Information Systems Research, 30(3):711-725, 2019. [doi]
@article{YiJLL19,
title = {Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews},
author = {Cheng Yi and Zhenhui (Jack) Jiang and Xiuping Li and Xianghua Lu},
year = {2019},
doi = {10.1287/isre.2018.0807},
url = {https://doi.org/10.1287/isre.2018.0807},
researchr = {https://researchr.org/publication/YiJLL19},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {30},
number = {3},
pages = {711-725},
}