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A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value

Song Yimeng, Li Huifan. A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value. In 9th International Conference on Service Science, ICSS 2016, ChongQing, China, October 15-16, 2016. pages 150-157, IEEE, 2016. [doi]

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