Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model

Jielin Yin, Yinghua Huang, Zhenzhong Ma. Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model. JTAER, 18(1):237-256, 2022. [doi]

Authors

Jielin Yin

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Yinghua Huang

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Zhenzhong Ma

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