Jielin Yin, Yinghua Huang, Zhenzhong Ma. Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model. JTAER, 18(1):237-256, 2022. [doi]
@article{YinHM22,
title = {Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model},
author = {Jielin Yin and Yinghua Huang and Zhenzhong Ma},
year = {2022},
doi = {10.3390/jtaer18010013},
url = {https://doi.org/10.3390/jtaer18010013},
researchr = {https://researchr.org/publication/YinHM22},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {18},
number = {1},
pages = {237-256},
}