Zi Yin, Ying Li, Pietro Mazzoleni, Yuanyuan Shen. Mining Effective Subsequences with Application in Marketing Attribution. In Carlotta Domeniconi, Francesco Gullo, Francesco Bonchi, Josep Domingo-Ferrer, Ricardo A. Baeza-Yates, Zhi-Hua Zhou, Xindong Wu, editors, IEEE International Conference on Data Mining Workshops, ICDM Workshops 2016, December 12-15, 2016, Barcelona, Spain. pages 700-707, IEEE, 2016. [doi]
Abstract is missing.